The Internetrix Advanced Guide to Attribution Modelling

Published in Internetrix, 2019

Recommended citation: Marchiori, D & Chen, T. (2019). "The Internetrix Advanced Guide to Attribution Modelling " Internetrix. https://internetrix.github.io/attribution-modelling/

The aim of this guide is to help marketing, business and analytics experts understand how to get the biggest impact from their marketing budget.

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Recommended citation: Marchiori, D & Chen, T. (2019). "The Internetrix Advanced Guide to Attribution Modelling " Internetrix.